''We provide consumers with the opportunity to use love and luxury to set in motion the end of 20th century mining practices, as well as correct the mistakes of the past by supporting victims of blood diamonds''

Lydia McCarthy-Keen

Systematic violence, poor labour practices, and poverty have created an estimated 27,000 amputees in places like Sierra Leone, which is rich in diamond and mineral resources.  


This film was shot for the Museum of Entrepreneurship at Cass Business School in London, where Lydia is a mentor for aspiring ethical entrepreneurs.

Proposal with a Promise (P4P)

Supporting Amputees

Every lab-grown diamond sale we make provides enough funding to send a prosthetic limb to an amputee in 'diamond country' in Sierra Leone.

Tel: 0208 29 555 46 | Email: | Marylebone, London